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The campaign is intended to reach more Americans and educate them about the value of purchasing Fairtrade certified products. Each mural features real farmers and a key benefit of choosing Fairtrade.

Fairtrade America joined with the Wheatsville Food Co-op to commission a mural by local artist J Muzacz featuring three female farmers: Sarah Larweh (Ghana) Eugenie Lago and Assata Doumbia (Côte d’Ivoire).įairtrade America partnered with mural artists and retailers in three metropolitan cities where mural art is already a prominent part of the culture. Tony’s Chocolonely Cocoa Cooperative Leaders mural, Austin. When shoppers see the Fairtrade America label on a product, it means farmers were fairly compensated and the ingredients were sourced in compliance with Fairtrade’s gender equality, fair wage, climate change and child labor standards. Throughout October, consumers can participate in online giveaways and learn more about Fairtrade here. This campaign brought murals to Denver, Los Angeles and Nashville in 2020. Choose the world you want.’ campaign features murals in Austin, Minneapolis and Tacoma, WA that connects stories of the people who produce things such as cocoa, bananas, coffee and more, to the positive impacts of Fairtrade. Local artist Mari Shibuya portrayed Carmen Mueses, a member of a Fairtrade certified cocoa cooperative, CONACADO, in the Dominican Republic. Fairtrade America and Central Co-op partnered to create a mural featuring a Fairtrade cocoa farmer. In honor of October as Fair Trade Month, Fairtrade America launched its second annual national campaign to generate broader awareness around Fairtrade certified product.Ĭarmen Mueses mural in Tacoma, WA.